Welcome to Paths to Profit!

Control Profit in Any Market – Increase Per Person Productivity – Attract Talent that Fits Your Business Model and Culture

Paths to Profit is a comprehensive leadership and management resource for real estate brokers, owners and sales managers created by Dan Elzer, President of The Training Academy. When you master these skills and strategies, you will have everything you need to manage and sustain profitability.

Recruit to Your Sweet Spot – Experienced Agents

Recruit to Your Sweet Spot – Recruiting Experienced Agents is a course with six sessions. It is for anyone who is tasked with business development.

We all know that recruiting will help your company grow market share and increase profitability. Recruiting the right agent can be like hitting a home run. The right person added to the team can boost morale and energize the whole office. Do you know how to find that person? Is it hit or miss? It doesn’t have to be.

Recruit to Your Sweet Spot – New Agents

Recruit to Your Sweet Spot -Recruiting New Agents is a supplement to the Recruiting Experienced Agents course.

Learn how to use the three agent business models to give structure to your value proposition and avoid being commoditized based on commission. When you arm them with the knowledge they need to succeed, they will desire to do what works. Get it right and you will have a productive member of the team that will hit the ground running.

Sales Meeting Video Series    

Starting with a positive, structured agenda, you can run sales meetings that your agents won’t want to miss. These videos will motivate and inspire your team to master critical sales skills with on point, actionable content complete with facilitator instructions and worksheets at your fingertips. Better Sales Meetings!

Managing Company Key Numbers

Learn an effective way to diagnose and analyze the key factors that affect your profitability. These insights and interactive spreadsheet will help you see clearly what lever to pull or button to push to bring things back in line. Use this process to make smart corrections and adjustments that will increase and sustain profitability.

Managing Agent Key Numbers

Start your Business Planning meeting with this and there will be less pulling teeth and herding cats. Understanding key numbers can get agents excited about designing a plan to meet their goals. Use this to help them see clearly how to work smarter not harder and reap the benefits of a balanced agent business model.

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